In a world dominated by all things digital, it can be hard to remember there is still often a human at the other end of the sales funnel. With an app for everything, an AI for all and accessible instant decisions on your phone, VR headset or screen in front of you, it might seem counterintuitive, certainly from us, a software delivery company, to emphasise the human element of software purchasing decisions, but here goes.
When it comes to investing in bespoke custom-made solutions or selecting which software to use for your business, people still prefer to buy from people. The human touch, clarity, understanding, input and connection remain indispensable in the software space and we are here for it.
1. Understanding Unique Needs:
None of our clients are ever the same, no two businesses are alike and neither are their software needs. At ClearSky our business development focus centres a lot around conversation, coffee and collaboration. Unlike pre-built, off-the-shelf software, at ClearSky we create custom solutions to solve complex problems. We want to invest in your problems, thrive on getting into the trenches with you, and love the human interactions it brings. Human interaction enables us to delve deep into the intricacies of your business, uncovering pain points, and tailoring solutions to address them effectively.
2. Building Relationships, Not Just Transactions:
In the world of software solutions, creating long-term relationships is as crucial as closing a deal. Human interaction lays the foundation for building strong, enduring partnerships between ClearSky and our clients. By investing time in understanding our client's goals, challenges, and aspirations, we can focus our commitment to our client's success beyond the initial “sale.” This relational approach ensures loyalty almost every time. 90% of the clients we work with keep us on after the initial phase to do more, keep scaling or continue to solve other business problems within their organisation.
3. Collaboration and Co-Creation:
The best software solutions often emerge from collaborative efforts between providers and clients. Human interaction facilitates open communication, brainstorming sessions, and collaborative problem-solving, allowing for the co-creation of innovative solutions. Clients feel empowered when they are actively involved in shaping their software, ensuring that the final product aligns perfectly with their vision and requirements. We take great pride in all of our partnerships with clients at ClearSky, your vision becomes our vision.
4. Empathy and Support:
Navigating the complexities of software implementation and adoption can be daunting for businesses, especially those without extensive technical expertise. Human interaction injects empathy and support into the process, reassuring clients that they are not alone on their digital journey. We are a lovely bunch of normal people at ClearSky and our team is laser-focused on understanding the problems you’re trying to solve. As mentioned earlier, no two businesses are the same, however, many business challenges are. Whether it be driving more revenue, scaling the business, moving with the times, breaking the glass ceiling or seizing an opportunity, we’ve got your back! From providing hands-on training, troubleshooting technical issues, or offering ongoing support, the human touch ensures that our clients feel heard, valued, and supported at every step. This personalised assistance enhances the overall user experience and creates a sense of partnership, and mutual success.
5. Trust and Credibility:
At the heart of every successful business relationship, there is trust. The human touch instils confidence in buyers by showcasing any software provider's expertise, integrity, and dedication to client satisfaction. Face-to-face interactions, personalised consultations, and transparent communication allow a commitment to honesty and authenticity, earning the trust and respect of clients. In an industry often characterised by technical jargon and complexity, the human touch serves as a beacon of trustworthiness, guiding clients towards reliable solutions and dependable partnerships.
While our industry evolves, technologically, the human touch remains indispensable in software solutions. Understanding unique needs, building relationships, creating strong collaboration, providing empathy and support, and earning trust and credibility, we and other companies like ours, can differentiate themselves in a crowded market and spark meaningful connections with their clients. In a world where people buy from people, the human touch is the ultimate competitive advantage in delivering bespoke custom-made business solutions that truly make a difference.
The human sales pitch part, as Chief Commercial Officer of ClearSky Logic, I thrive on human connection, I am obsessed with learning about others' businesses and business challenges and would love to buy you a coffee to discuss. 😉
.svg)
